Where there was once Voodoo there are now two new companies Flood and Folk. Folk will continue to develop and deliver market leading qualitative research while Flood will deliver innovative quantitative solutions. This exciting new structure is designed to enable both sides of the business to push forward in developing the tools and methodologies designed to keep clients ahead of the game. The companies are still linked through Voodoo and the teams will continue to work very closely. As far as our clients are concerned unchanged teams will continue to work with the same co-operation and energy.