Peter spent his early career as a strategic planner in ad agencies such as McCann Erickson and Delaney Fletcher Bozell where he was on the receiving end of debriefs - some helpful, some not. Making research more useful has been a driving motivation ever since and a key reason for establishing Voodoo. Outside work he gets his thrills from skydiving, making cheese and gathering apples.
After studying Philosophy, Politics and Economics at Oxford, Vaughan began a career in advertising. Here he learnt marketing discipline from Procter and Gamble and gained a deeper understanding of the vagaries of human nature. Vaughan is focussed on developing innovative approaches in an ongoing quest to help him and his clients to ‘get out of their heads’ and into the minds of the consumer.
You may have heard that Matt used to be an actor, but even an appearance on Richard and Judy couldn’t keep him from a career in market research. In an attempt to hold on to his ‘late-youth’ status, he can regularly be found talking to the kids - the Magic Bus is driven by him. When not researching, Matt can be found in the Highland Glens, stalking fish and supping whisky.
After studying Social Anthropology where she developed a fascination for people, qualitative research was a natural fit for Natalie. She enjoys designing methodologies that use behavioral psychology to delve deeper into what drives consumers. Outside work, Natalie bakes cakes, goes running and has a passion for crosswords that far outweighs her ability to actually complete them.
Luke's Biology degree led surprisingly smoothly in to a career in market research. After a three-year stint with YouGov in Dubai, he returned to London, committed to developing innovative and engaging ways of gathering consumer feedback. Away from the office Luke enjoys exploring the English countryside on foot, taking in the occasional country pub along the way.
Having graduated in Social Anthropology, Abi found herself in the world of recruitment consulting. Realising she’d taken a wrong turn, she discovered qualitative research and immediately knew she’d found her calling, her curiosity about what makes people tick satisfied. Away from research, Abi enjoys the bustle of London markets, the calm of the Suffolk countryside and the call of adventure.
Studying social sciences gave Aneta plenty of experience working with people from all kinds of backgrounds. She likes to get things done and is always on the lookout to find better ways to speak to people. Outside work, you can find her on a tennis court or cycling, and afterwards in the nearest beer garden with her friends.
Senior Research Executive
Sam's MSc in Global Migration led to a research assignment in Mexico, reaching and engaging with vulnerable sections of the population. This background set him on the research path where he works on a mix of qual and quant projects. In his spare time, Sam can be found on the hockey pitch or growing chilies in his living room.
Danielle’s enjoyment of using analytical and creative thinking to explore multifaceted topics in her social science degrees motivated her to pursue a career in market research. At Voodoo, Danielle is training to be a quantitative researcher, whilst keeping the office running smoothly. Away from the office, you’ll find Danielle on a yoga mat, working on her allotment or curled up with a cup of tea and a book.
Sometime artist, sometime project manager in France, Wendy always finds time to come into Voodoo to help make sure it’s all running smoothly and the bills are getting paid.