Find the global sparkle
Things can get lost in the global melting pot – things that matter. And sometimes, when things get boiled down, they lose their colour. Our hands-on approach keeps things connected. And the way we work with some of the sharpest agencies across the globe means that, from Lurpak to World Animal Protection we reveal bigger truths. Find a universal truth and they shine.
Expose the drama in the data
For the good of clients everywhere, Voodoo is shaking up the world of quantitative research. Traditional quant lacks ambition: it takes what people say at face value. Headlights®, our proprietary online software, is dedicated to uncovering the ‘why’ as well as the ‘what’. Through fresh questions, deeper analysis and playful surveys Voodoo reveals the story hiding within the numbers.
Fresh perspectives new opportunities
Qual should be more fun and engaging for everyone. Not for laughs - we know that by engaging more deeply, we spy new business opportunities. No two projects are the same, but we always work hard to capture multiple perspectives. From Confessionals, festivals and dinner party groups to simply stimulating workshops, ethno-depths and Mission shops, we do whatever it takes to get clients somewhere new.